About
BackaBuddy is a South African crowdfunding platform that enables everyday heroes to support causes close to their hearts. By harnessing the power of generosity, BackaBuddy connects people through compassion, transparency, and trust, creating a space where kindness fuels real-world impact.
Since its relaunch in 2015, BackaBuddy has become the most trusted donation-based crowdfunding platform in Africa. More than 700,000 global donors have raised over R650 million for more than 113,000 campaigns, including renowned partners such as The Gift of the Givers, the Kolisi Foundation, and Rainbows and Smiles.
How It All Began
The BackaBuddy journey began in 2008 with founder Sue Peiser and her husband, the late Allan Beuthin, whose vision was to empower local communities through peer-to-peer giving. Following Allan’s passing in 2015, crowdfunding pioneer Patrick Schofield took up the mantle and invited Catherine Du Plooy to join him. Together, they grew BackaBuddy into a powerhouse for social good across Africa.
“As a platform, BackaBuddy allows communities to come together to support people and causes they believe in — regardless of differences. The immense power of crowdfunding goes far beyond funds raised,” says CEO Patrick Schofield.
BackaBuddy’s impact stories have reached over 10 million people annually, with features across every major South African media outlet, including Carte Blanche, News24, eNCA, IOL, and Good Things Guy.
Vision and Mission
Vision:
To bring the best of humanity into the digital age by connecting people through shared experiences and funding — building a more equitable society.
Mission:
To address financial vulnerability by providing a global community funding platform that creates lasting value between people and causes.
Core Values
Accountability:
Transparency and integrity guide every action. BackaBuddy ensures every donor knows exactly how their contributions make a difference.
Growth:
From improving the platform to nurturing team potential, BackaBuddy continually evolves to amplify kindness, empathy, and long-term social change.
Impact:
At its heart, BackaBuddy exists to make meaningful change — one campaign, one donation, and one story at a time.